Data tacker: Top trends in global sports


With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spending expected to hit $45 billion, the business of sports is booming. Nielsen Sports identifies the big commercial trends for 2017

1. Emergence of new sporting powers, led by China: The next three Olympic Games will be staged in Asia, while Russia and Qatar are the next two FIFA World Cup hosts. China is leading the way with the government targeting a $813 billion sports industry by 2025

Future outlook

A deep understanding of how emerging markets are approaching sports is required — right up to

state level

2. IP owners taking control of content and the conversation: Big property acquisitions in 2016 were all about content and intellectual property.

Future outlook

Creation of more exclusive content, providing greater access and driving stronger engagement with fans. Read More


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