Maggi noodles completely safe for consumption: FSSAI CEO Pawan Agarwal

Business Standard: The Food Safety and Standards Authority of India (FSSAI) said on Thursday that Maggi noodles was completely safe for consumption. FSSAI CEO Pawan Agarwal told Business Standard that all the test reports on Maggi noodles, since its re-entry into the domestic market, had found it to be fit for consumption. “Nestlé India has… Continue reading Maggi noodles completely safe for consumption: FSSAI CEO Pawan Agarwal

Thanks to social media, marketers are seeing rise of the activist-consumer

Social Media: Little did actor Amitabh Bachchan know that recent tweets by him for a malnutrition campaign promoted by health food drink Horlicks would snowball into a controversy. The incident brought into sharp focus the relationship between consumers and brands. People today are not hesitant to pick up issues confronting a brand and Horlicks experienced… Continue reading Thanks to social media, marketers are seeing rise of the activist-consumer