I’m just not lovin’ it – McDonald’s fracas is sad, could have been averted

Joint-ventures have a finite shelf life. It is best to look at them as an entry-strategy, no more. But this is a difficult perspective for Indian partners to understand. The year was 1996. My office those days used to be at Basant Lok, just next to Priya Cinema, in New Delhi. The corner outlet of… Continue reading I’m just not lovin’ it – McDonald’s fracas is sad, could have been averted