Social Media: Little did actor Amitabh Bachchan know that recent tweets by him for a malnutrition campaign promoted by health food drink Horlicks would snowball into a controversy. The incident brought into sharp focus the relationship between consumers and brands. People today are not hesitant to pick up issues confronting a brand and Horlicks experienced… Continue reading Thanks to social media, marketers are seeing rise of the activist-consumer
The world’s leading fast-food chain, McDonald’s, is bringing more of its wholesome and nutritious menu options to India, with consumers here become increasingly health conscious. McDonald’s franchisee in west and south India, Hardcastle Restaurants, a subsidiary of Westlife Development, has stepped up efforts to reduce sodium, oil and fats, covering nearly 75-80 per cent of… Continue reading McDonald’s franchisee cuts sodium, oil and fats by over 20% in menu
The role of the administrator of Connaught Plaza Restaurants Ltd (CPRL) is set to gain precedence in the battle between estranged partners Vikram Bakshi and McDonald’s India Ltd (MIPL). While the two fight it out and the matter IS slated for next hearing on September 21, Justice G S Singhvi, who is the administrator on… Continue reading Bakshi-McDonald’s row: Board may meet this week to take call on 169 stores
Joint-ventures have a finite shelf life. It is best to look at them as an entry-strategy, no more. But this is a difficult perspective for Indian partners to understand. The year was 1996. My office those days used to be at Basant Lok, just next to Priya Cinema, in New Delhi. The corner outlet of… Continue reading I’m just not lovin’ it – McDonald’s fracas is sad, could have been averted
Euphoria around the Avenue Supermarts (D-Mart) initial public offering (IPO) of equity that saw 104 times more demand than the shares on offer might have overlooked a critical factor in the company’s growth so far. Namely, the predominant ownership model for its stores. The company had rapid growth in recent years, with 112 stores… Continue reading Can D-Mart modify its ownership model?
Fast-food major McDonald’s has stepped up its game, launching what it calls “next-generation” restaurants in India, as the pressure to reinvent itself grows in a competitive market. Westlife Development, which runs McDonald’s restaurants in the west and south of India, will make available everything from digital kiosks for smooth ordering to digitalmenu display boards,… Continue reading McDonald’s ups the ante in QSR