Thanks to social media, marketers are seeing rise of the activist-consumer

Social Media: Little did actor Amitabh Bachchan know that recent tweets by him for a malnutrition campaign promoted by health food drink Horlicks would snowball into a controversy. The incident brought into sharp focus the relationship between consumers and brands. People today are not hesitant to pick up issues confronting a brand and Horlicks experienced… Continue reading Thanks to social media, marketers are seeing rise of the activist-consumer